Our Story
For Every Story That Deserves to Be Worn.
We are Jithu & Nithu Joseph — life partners, creative collaborators, and the visionaries behind one of Trivandrum’s most celebrated designer studios. What began as a shared passion has now evolved into a boutique label that defines luxury for Kerala’s fashion-forward.
The Journey, Stitched with Intention
Our love for fashion sparked early. While Nithu honed her craft at the prestigious National Institute of Fashion Technology, Hyderabad — later designing for international names like All Saints, Banana Republic, and GAP — Jithu pursued fashion at Heriot-Watt University, Scotland, before working with global luxury houses including Roberto Cavalli and Prada in Dubai.
Together, we bring global sensibility to Indian traditions. Our studio, nestled in the heart of Jawahar Nagar, is more than a space — it’s where culture, couture, and character come alive.
Aesthetic of Modern Heritage
Our creations are known for their refined elegance, intricate craftsmanship, and timeless silhouettes. With a signature style that fuses Indian heritage with a modern minimalist edge, each piece is thoughtfully designed to enhance your individuality — not overshadow it.
From NRIs seeking elegance abroad, to Kerala’s elite including legends like Mohanlal — our clientele values the subtle power of well-made fashion.
The Makers
Jithu & Nithu Joseph
Designers. Dreamers. Partners in everything.“We created this studio as a tribute to timeless style, meticulous craftsmanship, and the belief that what you wear should reflect who you are.”